About the Founder

Hi, I'm Jivonta

I'm the founder of Le(a)d to Love, a handcrafted skincare company based in New Albany, Indiana. What started in 2020 as a passion for creating quality bath and body products has grown into a business built on one simple belief:

You deserve to know what you're putting on your skin.

In an industry filled with confusing ingredient lists and marketing buzzwords, I wanted to create products that are thoughtfully made, transparent, and easy to trust. Every product is handcrafted in small batches using carefully selected ingredients, because quality should never be an afterthought.

But Le(a)d to Love is about more than skincare. It's about slowing down long enough to care for yourself — a reminder that you're worthy of love, care, and confidence every single day.

Whether you're moisturizing after a shower, unwinding with a sugar scrub, or finding a fragrance that makes you smile, I hope our products become a small part of helping you love yourself a little more.

Why "Le(a)d to Love"?

The name represents my mission: to lead people to love themselves, their lives, and their skin through transparency, education, and products they can feel good about using.

Self-care doesn't have to be complicated or expensive. It should be approachable, enjoyable, and fit naturally into your everyday life.

What makes Le(a)d to Love different

  • Ingredient transparency — you should understand what you're putting on your skin.
  • Small-batch quality — every product is handcrafted in small batches for consistency and freshness.
  • Personalized recommendations — I love helping customers find the products and fragrances that fit their preferences and lifestyle.
  • Community — you'll often find me at local farmers markets, community events, and workshops, connecting with customers face-to-face.

Our promise

Every jar, bottle, and package represents a commitment to quality, honesty, and continuous improvement. Whether you're shopping for yourself or someone you love, my goal is for every order to leave you feeling confident, not just in your purchase, but in the care you've chosen to give yourself.

Thank you for supporting a woman-owned small business. I'm grateful you're here, and I can't wait to be part of your self-care journey.

With gratitude,

Jivonta Montgomery
Founder & CEO, Le(a)d to Love

Jivonta Montgomery Founder & CEO